An hilarious but also insightful look at Management Language by Don Watson speaking at the Australian National University.

I love the test he uses for bureaucratic language– would you use the language on your mother, for instance would you write ‘Dear valued mother’? He rightfully questions the use of Mission Statements for primary school children, churches who think their culture is too forgiving and fire departments using management language to ‘better’ describe fires to the public.

Let’s try to avoid this “brain-dead” language as we all move forwards!

Watch the Absurdity of Corporate Speak.